Your child may be small, but they have feelings as big and bold as the future ahead of them: it’s important for them to understand their relationships with ALL their emotions, good and bad.
While abacuses teach math and puzzles teach problem-solving, we noticed there are few toys that encourage play AND educate children (and adults!) on the importance of mental health.
Developed with early childhood development specialists, the Moodies help children vocalize their emotions and bridge the communication gap between their problems and parents.

The Moodies are real-life friends: go-to support buddies that children can turn to when their emotions start to feel bigger than they are.
The soft-stuffed dolls are cute, fun, and cuddly enough to be played with alone - No virtual reality, sharp corners or need for a bandaid in sight - or read together to engage with each character’s unique story.
Whether that’s in bed or in kindergarten, The Moodies encourage independence and will be there when they’re in need of support at times when you aren’t around.
The experience with the Moodies is different for every child - there’s no one-size advice that fits every child, so we created stories that ask questions that educate your child without dulling their unique shine.
Elliot's story is about a little forest creature who isn't like the others. He's a softie at heart who enjoys being creative in the comfort of his own company. He often feels disconnected and misunderstood when he's playing with others, which leaves him frustrated when he doesn't fit in. With acceptance, he's learning to accept that his unique differences are what makes him special and he shouldn't feel pressured to fit inside a box.
Elliot comes with an "It's cool to be kind" backpack & an audiobook!
Frida's story is about a little penguin who is getting bigger and with each day she grows, she's looking toward others to help inspire her confidence! Although she's naturally timid Frida's curiosity and intelligence have the potential to change the world. So she's learning to be brave and step outside of her comfort zone to overcome her fears and dare even bigger.
Frida comes with an "It's cool to be kind" backpack & an audiobook!
Amy's story is about a little octopus who loves to be the center of attention. She is always running around with a contagious love for life. When she's smiling it's impossible not to laugh along with her, and it's clear she's destined to be the star of the show! Her BIG emotions are sometimes hard to control, so she's learning to become more mindful of when the right time and place is to express her excitement.
Amy comes with an "It's cool to be kind" backpack & an audiobook!
SALE - OUR AMY IS IMPERFECT BUT AREN’T WE ALL?! DURING PRODUCTION WE LEARNED SHE HAS A TYPO BUT INSTEAD OF DISCARDING HER, WE BELIEVE SHE STILL DESERVES TO BE LOVED. WE PROMISE HER STORY READS THE SAME AND SHE IS OTHERWISE PERFECT!
Penny's story is about a little potato who isn't a fan of the monotony of everyday life. She loves exploring and going on adventures where she can experience a world beyond her walls! Although she struggles to connect with those around her with different interests, she's learning that everybody is different and there are friends out there who share her passions beyond her patch.
Penny comes with an "It's cool to be kind" backpack & an audiobook!
Tom's story is about a little bird with big dreams who sometimes feels lost in the big city around him. He may look like an introvert, but underneath his baby feathers is a big personality waiting to take to the skies! He relies heavily on others so it's easy for him to fall into a sad slump when the bigger birds aren't around, but he's learning to become more independent and understand that his time will come.
Tom comes with an "It's cool to be kind" backpack & an audiobook!
≈ 10”
Buttery soft 100% premium cotton
Hypoallergenic Poly Stuffing
Machine Washable
Created with Early Childhood Development Experts
Age: 1-5 Years
Take me with you!

Each Moodie comes with a backpack so your child knows that their feelings are welcome wherever they go, and they'll always have a friend for support when they need a cuddle.
Read about the MoodiesWhen you're feeling all the feels



So often, children are punished for being human. They are not allowed to have grumpy moods, bad days, disrespectful tones, or bad attitudes. Yet, we adults have them all the time. None of us are perfect. We must stop holding our children to a higher standard of perfection than we can attain ourselves.
REBECCA EANES, AUTHOR OF POSITIVE PARENTING